Everything created is done by the girls from start to finish…and the girls love lingerie. The celebrity cachet of the Kardashian name paired with trend-right product is expected to draw a new, hipper customer to Sears, according to Goodman. They really have a multicultural following. The print campaign, photographed by Annie Liebovitz, features the Kardashian sisters in sultry looking black and animal-print apparel and provocative lingerie.
TV commercials will focus on behind-the-scenes vignettes. Sign up for WWD news straight to your inbox every day. All Rights reserved. Newsletters Sign up for WWD news straight to your inbox every day. Powered by WordPress. They've conquered or is it konquered!? Been there, done that with a clothing line for Bebe. They've even designed their own line of Beach Bunny swimwear , but the Kardashian sisters aren't content to rest on their fashion laurels. Their next stop? According to today's WWD , a new line called Kim called the partnership a chance to "cater to our fans and to make sure that everyone can have access to the Kardashian Kollection," while Khloe said, "Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices.
The "kollection" will feature everything from clothes and lingerie to hats, shoes, and jewelry, and while the prices haven't been determined yet, a Sears executive says they'll be in line with the store's other price points.
Do you gals think Sears is a good move for the Kardashian sisters? Do you already own anything from their Bebe or QVC collections? Would you check this one out?
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